There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven’t had access to this material. And the world would be a poorer place, except… Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: – How to create ads which sell your products at the expense of your competition – Find which roles your customer really wants to play and align these to your product – Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. – Learn how to control your audience by being their friend. Get Your Copy Now.
ISBN: 978-1-387-02808-5
